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Wednesday, October 15, 2008

I built this great product, now what?

I've found that people who write great software generally do it because they can't help it. It's more fun than a barrel of monkeys and they'd do it even if they weren't getting paid. Nobody likes the final grinding detail steps of productization, but with a good team the development phase is generally a hoot.[1]

But "build it and they will come" isn't really a business plan. At some point most companies will need to talk convincingly about their great idea, either to get funding or make a sale. Do you pitch an investor with a demo, or a slide deck? How do you talk to the press? Is something like Demo or TechCrunch 50 worthwhile?

If you've been haunted by questions like the above, then show up this Saturday October 18th for a few hours and find out all the answers:


[1] In the same way a dog sled expedition to the South Pole is a hoot.

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